# Brand Identity

### 1. kardpay Logos

#### 1.1. Primary Logo

The primary kardpay logo should be used by default on light backgrounds.

* Usage: website, app, presentations, social media.
* Recommended background: white or very light.
* Do not alter proportions, colors, or orientation.

> [kardpay\_logo\_black.svg](https://drive.google.com/file/d/1XxaIWil-I-_YKFcttI_wCwG3g0lD8FQP/view?usp=drive_link)\
> [kardpay\_logo\_black.png](https://drive.google.com/file/d/1uKn1XhiSW-KKDIhw-e-0j1QugYPpIyCH/view?usp=drive_link)

***

#### 1.2. Dark Background Version

Use the inverted version on dark or highly saturated backgrounds.

> [kardpay\_logo\_white.svg](https://drive.google.com/file/d/1ALpEf78yZ30BSYeS12tgmpgomxc4963T/view?usp=drive_link)\
> [kardpay\_logo\_white.png](https://drive.google.com/file/d/1HmOhnpqM5zcs3OGsW4Wc4bpmMqjVNOu6/view?usp=drive_link)

***

#### 1.3. Clear Space

To ensure logo readability:

* Keep a minimum clear space equal to the height of the letter “K” around the logo.
* Do not place text or other visual elements inside this area.

***

#### 1.4. Incorrect Usage (Do Not)

Never:

* Stretch or compress the logo
* Change official colors
* Add shadows, outlines, or 3D effects
* Place the logo on a cluttered background
* Replace the official typeface of the wordmark

***

### 2. Typography

#### Averta CY

[Download Averta CY fonts](https://drive.google.com/drive/folders/1iVkfM1hOUv2Y1ivVv9YTWu2uNgBWbhec?usp=sharing)

The official kardpay typeface is Averta CY.

* Titles (H1, H2, H3): Averta CY Bold / SemiBold
* Subheadings: Averta CY Medium
* Body text: Averta CY Regular

Recommended scale (web/product):

* H1: 32–40 px, Bold
* H2: 24–32 px, SemiBold
* Body: 14–18 px, Regular
* Buttons: 14–16 px, Medium/Semibold, optionally uppercase

### 3. Color Palette

```
kardpay White color      #FFFFFF
Primary background color #141414
Secondary background: On all dark-colored backgrounds, illustrations, and photos

kardpay Black color      #141414
Background usage: Only on light-colored backgrounds

KDY Icon color : 
```

***

### 4. KDY Token Logo

The KDY token has its own dedicated icon for use across CEXs, DEXs, trackers (CoinGecko, CoinMarketCap), and in the app.

* Shape: rounded square or circle, depending on brand guidelines
* Usage: listings, tokenomics, app interface, marketing materials
* Colors: must strictly follow the token brand palette

> [kdy\_logo.svg](https://drive.google.com/file/d/17y7aPKkhsBczvwWDHvJNUzcDNOFEmgS0/view?usp=drive_link)\
> [kdy\_logo.png](https://drive.google.com/file/d/17y7aPKkhsBczvwWDHvJNUzcDNOFEmgS0/view?usp=drive_link)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://kardpay.gitbook.io/kardpay/about-kardpay/brand-identity.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.